Marketing Coaching & Consulting
Marketing That Brings
You Customers
Worth Having
I help owner-led service businesses turn their marketing
into the customers they actually want.
Marketing That Brings You Customers Worth Having
I help owner-led service businesses turn their marketing into the customers they actually want.
What I Actually Help You Do
Marketing should bring you customers, not create more activity for its own sake.
I help you:
- See where prospects lose confidence, get confused, or fail to take the next step
- Decide what needs to change in your message, website, follow-up, visibility, or sales process
- Set priorities so your time and money go toward the work most likely to make sales easier
- Guide your team and outside partners so the work stays connected to the plan
I’m not here to sell you a pile of tactics. I’m here to help you build the thing that brings you customers worth having.
My Role
Think of me as the person who helps connect the dots.
I look at your goals, your customers, your message, your website, your sales process, your team, and your outside vendors. Then I help you figure out what needs attention first.
Sometimes that means coaching your internal team.
Sometimes it means helping you work better with outside vendors.
Sometimes it means helping you find the right people.
But the goal is always the same. Marketing that brings you customers worth having.
What I Do – And What I Don’t Sell
I am not a full-service agency selling pre-packaged websites, ads, design, or content.
I do not lead with tactics or ask you to spend money before we understand what is getting in the way of growth.
My role is to make sure the right work gets identified, prioritized, and pointed at the customers you want.
Where I Can Be Hands-On
Depending on what the plan calls for, I can help directly with strategy, messaging, website content, sales-process clarity, and guiding the work forward.
When a project needs specialized design, development, video, paid advertising, or production support, I help you decide who should handle it and make sure that work serves the larger plan.
What Makes This Work
I work best with owners who are willing to share what they know about their customers, sales conversations, and business goals. That insight is what makes the strategy accurate, and the work meaningful.
The Process We’ll Follow
Marketing works better when the work follows a clear order.
Many businesses struggle because they jump straight to tactics: websites, ads, social media, email, video, or whatever feels urgent that week.
I help slow that down and put the work in the right order.
1. Understand what’s happening now
We look at your goals, customers, current marketing, sales process, team, vendors, and results.
2. Find the gaps
We identify what is unclear, disconnected, missing, or wasting time and money.
3. Set priorities
Not everything needs to be fixed at once. We decide what matters most, what should happen first, and what can wait.
4. Build the plan
We turn the priorities into a practical plan your business can actually follow.
5. Guide the work
Once the plan is clear, I help keep the work moving through coaching, vendor guidance, accountability, and better decision-making.
It All Starts With a Clarity Sprint
Every engagement starts with a Clarity Sprint.
This is a working session where we look at what you are doing now, what is unclear, what is missing, and what should happen first.
You leave with a clearer picture of your priorities and a practical recommendation for next steps.
This keeps us from guessing before we know what we are solving.
After The Clarity Sprint
If it makes sense to keep working together, we build a rhythm around your needs.
That may include:
- Quarterly planning
- Monthly owner check-ins
- Weekly or bi-weekly team meetings
- Vendor review and direction
- Message, website, content, or sales process improvements
What This Actually Looks Like
People ask me this all the time. They understand the rhythm, but they want to know what we’re really doing when we get together. Here’s what each one is for and what usually happens.
The Quarterly Planning Sessions
This is the one time we both stop moving. We look back at the quarter we finished, then turn around and look at the next ninety days. None of the looking back will be news to you, because we’ve been talking all along. This is just the first time we see all of it at once.
What we usually cover:
- What worked, what it produced, and what the numbers tell us
- What we set out to do, what got done, and what fell short
- What’s ahead for the business over the next ninety days
- What’s on the calendar and where the pressure is going to be
- What matters most, and what we’re setting aside for now
- Who’s doing what, and by when
The rearview mirror matters. It’s just smaller than the windshield for a reason.
Monthly Owner Check-In
This one is just you and me. Peer to peer.
Most of the ongoing work happens with your team, and you may or may not be in those conversations. This is the standing hour where we step out of the marketing work and talk about the business. What’s on your mind. What I’m seeing. What you’re seeing that I’m not.
What usually comes up:
- How the work is landing, from where you sit
- Anything that’s changed in the business that should change our priorities
- Questions you’d rather ask me directly than in front of the team
- What’s helping, what’s hurting, and what neither of us has said out loud yet
- Whatever you brought to the meeting because it’s been on your mind
Some months this is a quick call because everything’s on track. Some months it’s the most useful hour of the quarter.
Project and Task Check-In (Weekly or Bi-Weekly)
These are the working meetings. This is where things stay moving.
We work from a project tracker, so we can both see what’s in motion, what stage it’s in, and what’s coming next. No one has to remember where things stand.
What we cover:
- Where each project is, and whether it’s on track
- What’s holding something up, and what it needs to move
- Deadlines coming up, and whether they’re realistic
- Who owns what, and by when
- Where you or your team need help from me
This is the meeting that keeps small things from becoming big ones. A stalled project, an unclear next step, a decision nobody made. They get handled here instead of turning up three months later as the reason nothing moved.
Where We Usually Focus First
I use a simple framework called Clarity Circles. The idea is to fix the things that keep helping your business after the work is done.
1. Core Clarity
Who you help, what you offer, why it matters, and what success looks like.
2. Foundation Systems
Website clarity, lead capture, follow-up, and the basic systems that protect opportunities.
3. Organic Marketing
Useful content, better conversations, and consistent communication that builds trust.
4. Paid Advertising
Only after the foundation is strong enough to turn attention into action.
Pricing And Fit
A Clarity Sprint is $950.
If we decide to continue working together afterward, I credit that amount toward your first quarterly invoice.
Ongoing coaching and consulting programs typically range from $2,000 to $5,000 per month, billed quarterly.
The final cost depends on your goals, your team, and the level of support needed.
More information on pricing available here.
Let’s Find Out If This Is A Fit
The first step is a simple conversation.
We’ll talk through your situation, your goals, what feels unclear, and what you are hoping to change.
If it feels like the right fit for both of us, I’ll recommend the best next step. That may be a Clarity Sprint, ongoing coaching and consulting, or pointing you toward someone better suited for what you need.
I don’t have employees, but I do have trusted partners. If your plan requires help with design, video, web, ads, or other tactical work, I can help you find the right people and make sure the work has a clear purpose.