If you’re a marketing professional thinking about starting a podcast, I know exactly how you feel. It’s exciting to imagine the possibilities, but it’s also intimidating—there are so many unknowns. I remember feeling the same way when I started mine. The truth is, podcasting isn’t easy. It takes time, effort, and plenty of trial and […]
You’re Doing the Work. But Is It Working? You’re showing up. You’ve tried the social posts, maybe dabbled in ads, updated your website, and followed advice from all directions. And still… it’s hard to tell what’s actually helping your business grow. If you’ve ever wondered, “Is all this even working?”—you’re not alone. Most small business […]
If you’re a business leader, you already know how hard it is to juggle priorities. You’re focused on driving results, but maybe you’re feeling stuck or unsure why your marketing and sales efforts aren’t delivering as expected. The truth is, most businesses have blind spots in their strategy—and addressing them is the key to unlocking […]
You own a business. Or maybe you run one, or lead a key division. Either way, you’re the kind of person who takes pride in doing things right. Who stays up late thinking about how to serve customers better. Who celebrates the wins of your team as much as your own. Every day you’re solving […]
You’ve read They Ask, You Answer by Marcus Sheridan, and you know it could be a game-changer for your business. Now, you’re looking for the right certified coach to help you implement it effectively. What’s the Difference Between an Independent Certified Coach and an Impact-Employed Coach? When it comes to working with a certified They […]
When’s the last time you really looked at your website through your customers’ eyes? Not just checking for typos or making sure the colors look nice, but really asking yourself: “Is this actually helping my business grow?” If you’re thinking about this question, you’re already ahead of the game. But stick with me, because what […]
The Real Challenge Isn’t Closing the Deal—It’s Getting the Right People to the Table If you’ve ever thought, “I know I can close the deal—I just need more of the right people to talk to,” you’re not alone. You’re great at what you do. When you get in front of the right prospect, you can […]
The 600% Lesson in Website Navigation “What if a small change to your website’s navigation could bring in 600% more leads?” That might sound like a big claim, but it happened for a building supply company we worked with. Their website had hundreds of pages, but the most important action—requesting a quote—was buried. Contractors had […]
If They Don’t “Get It” in Seconds, You’ve Lost Them Imagine you’re at a networking event. You ask someone what they do, and instead of a clear answer, they ramble for two minutes without ever getting to the point. Frustrating, right? That’s exactly what happens on a lot of websites. A visitor lands on the […]
If It’s Frustrating on a Phone, You’re Losing Business You’ve been there before. You pull up a website on your phone, looking for something simple—maybe a phone number, store hours, or a quick way to schedule an appointment. But instead of getting what you need, you’re stuck scrolling, tapping, and digging through menus, trying to […]