As business and marketing leaders, sometimes we work so hard to show value that we end up throwing everything we can at the buyer — every feature, every benefit, every bullet point we think might help.
But from the buyer’s side, it can become noise.
Feel like you’re supposed to be doing social media—but don’t know where to start, what to say, or how to make it actually help your business? You’re not alone. A lot of business and marketing leaders feel stuck in that exact spot. It’s not that you’re lazy, or behind, or bad at marketing—you’re just overwhelmed […]
(And What to Do About It) If you’re in payroll, this probably sounds familiar: Your pipeline looks solid. You’ve got the right software, dependable service, competitive pricing. On paper, it should be working. But…. The problem may not be your product. And it may not be your pricing either. It just may be what many […]
…(and How to Fix It) One month the phones won’t stop ringing. The next, it’s crickets. In the rush of running a residential service business, it’s easy to think the problem is just marketing-or the weather-or that weird algorithm shift no one can quite explain. But here’s the real reason things feel so chaotic: most […]
I’ve spent over two decades watching businesses throw away thousands of dollars on flashy website redesigns that didn’t solve their actual problems. Because of that, I feel compelled to share this warning: that expensive graphic website overhaul you’re considering? It probably won’t fix what’s really holding your website back. I know exactly where you are […]
Over the years, I’ve found the simplicity of this list to be beneficial in helping inspire, teach, and consult business owners struggling with the concept of a marketing plan. I subscribe to the principle behind rule #9 in much of what I do daily and hope the simplicity of these rules helps you find clarity […]
If you’re a marketing professional thinking about starting a podcast, I know exactly how you feel. It’s exciting to imagine the possibilities, but it’s also intimidating—there are so many unknowns. I remember feeling the same way when I started mine. The truth is, podcasting isn’t easy. It takes time, effort, and plenty of trial and […]
You’re Doing the Work. But Is It Working? You’re showing up. You’ve tried the social posts, maybe dabbled in ads, updated your website, and followed advice from all directions. And still… it’s hard to tell what’s actually helping your business grow. If you’ve ever wondered, “Is all this even working?”—you’re not alone. Most small business […]
If you’re a business leader, you already know how hard it is to juggle priorities. You’re focused on driving results, but maybe you’re feeling stuck or unsure why your marketing and sales efforts aren’t delivering as expected. The truth is, most businesses have blind spots in their strategy—and addressing them is the key to unlocking […]
You own a business. Or maybe you run one, or lead a key division. Either way, you’re the kind of person who takes pride in doing things right. Who stays up late thinking about how to serve customers better. Who celebrates the wins of your team as much as your own. Every day you’re solving […]