What happens when someone checks out your LinkedIn profile after seeing your post, your comment, or your ad? That’s the moment most people overlook. We spend so much energy trying to get attention – but then we don’t have the pieces in place to make the most of it. Your profile ends up being a […]
You’re on LinkedIn. Maybe you’re posting here and there, or maybe you’re wondering if you should be doing more. Or maybe you’re just trying to figure out if it’s even worth your time. You see other people showing up consistently and you wonder – do they know something I don’t? Is there a right way […]
You’ve been there.A sales call goes great – good energy, clear pain points, maybe even a few laughs. The prospect seems engaged and interested. You follow up with the quote, confident it’s a fit… And then? Nothing. If you’ve ever dealt with radio silence after sending a quote, or lost a deal to someone offering […]
As business and marketing leaders, sometimes we work so hard to show value that we end up throwing everything we can at the buyer — every feature, every benefit, every bullet point we think might help.
But from the buyer’s side, it can become noise.
Feel like you’re supposed to be doing social media—but don’t know where to start, what to say, or how to make it actually help your business? You’re not alone. A lot of business and marketing leaders feel stuck in that exact spot. It’s not that you’re lazy, or behind, or bad at marketing—you’re just overwhelmed […]
(And What to Do About It) If you are responsible for marketing for a payroll company, this probably sounds familiar: Your pipeline looks solid. You’ve got the right software, dependable service, competitive pricing. On paper, it should be working. But…. The problem may not be your product. And it may not be your pricing either. […]
…(and How to Fix It) One month the phones won’t stop ringing. The next, it’s crickets. In the rush of running a residential service business, it’s easy to think the problem is just marketing-or the weather-or that weird algorithm shift no one can quite explain. But here’s the real reason things feel so chaotic: most […]
I’ve spent over two decades watching businesses throw away thousands of dollars on flashy website redesigns that didn’t solve their actual problems. Because of that, I feel compelled to share this warning: that expensive graphic website overhaul you’re considering? It probably won’t fix what’s really holding your website back. I know exactly where you are […]
Over the years, I’ve found the simplicity of this list to be beneficial in helping inspire, teach, and consult business owners struggling with the concept of a marketing plan. I subscribe to the principle behind rule #9 in much of what I do daily and hope the simplicity of these rules helps you find clarity […]
If you’re a marketing professional thinking about starting a podcast, I know exactly how you feel. It’s exciting to imagine the possibilities, but it’s also intimidating—there are so many unknowns. I remember feeling the same way when I started mine. The truth is, podcasting isn’t easy. It takes time, effort, and plenty of trial and […]