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Why Many Residential Service Businesses Struggle with Marketing

May 6, 2025
Posted in
  • Marketing Strategy

The seasonal whiplash usually isn’t a marketing problem, it’s the missing sales and service system underneath it all.

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Before You Waste Money on That Website Redesign, Read This

May 6, 2025
Posted in
  • Website Success Series

I’ve spent over two decades watching businesses throw away thousands of dollars on flashy website redesigns that didn’t solve their actual problems. Here’s how to keep that from happening to you.

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10 Simple Rules Of Marketing

10 Simplified Rules of Marketing

May 6, 2025
Posted in
  • Marketing Strategy

Ten plain rules that bring clarity to your marketing, built on how customers actually think and decide.

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Podcasting Insights for Marketers: Lessons Learned Along the Way

May 6, 2025
Posted in
  • Marketing Strategy

Thinking about starting a podcast but stuck on the unknowns? Here are the real lessons that make it work, from owning your promotion to starting before it feels perfect.

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Marketing Priorties - Clarity Circles

Defining Your Marketing Priorities – Cary’s Clarity Circles

May 6, 2025
Posted in
  • Marketing Strategy

If you are working hard on marketing but cannot tell what is working, you are probably short on focus, not effort. Here is a simple framework to put it in the right order.

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10 Questions To Fix Your Marketing

10 Critical Marketing Questions To Help Fix What’s Not Working

May 6, 2025
Posted in
  • Marketing Strategy

When your marketing and sales are not delivering, the cause is usually a few blind spots. These ten honest questions help you find the gaps and fix what is not working.

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You Know More Than You Think

Business Leaders – You Know More About Marketing Than You Think

May 6, 2025
Posted in
  • Marketing Strategy

If you think you are not good at marketing, you already know more than you realize. It is mostly sharing how you take care of customers, something you do every day.

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Independent ‘They Ask You Answer” Certified Coaching

May 6, 2025
Posted in
  • Marketing Strategy

Ready to put They Ask, You Answer into practice? Here is how an IMPACT coach and an independent certified coach compare on priorities, pacing, projects, and price.

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Review Your Site Like A Customer

A Simple Website Review For Sales Success

May 3, 2025
Posted in
  • Website Success Series

Tempted to redesign your website? Fresh paint will not fix a site built without a clear purpose. Here is a simple way to review yours through your customer’s eyes first.

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Make Them Feel Understood

How to Take an Empathetic Position in Your Website & Marketing

May 3, 2025
Posted in
  • Marketing Strategy
  • Website Success Series

If you can close the deal but struggle to get the right people to the table, your website may be the reason. Empathetic messaging builds the trust that earns those conversations.

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