Preparation For Our Clarity Sprint

You booked your Clarity Sprint. Now we get to work.

Before we sit down together, there’s some thinking and gathering for you to do.

This page walks you through what that work looks like and why it matters. The actual prep happens in a guide you can download below.

What’s In The Guide

The guide is built around four sections, in the order I think you should work through them.

What’s actually hurting right now

This section asks you to name what’s frustrating you, what you’re tired of, and what made you book this Sprint in the first place. It’s the section most owners don’t expect, and the one most worth taking your time with. We start here because everything else gets sharper once you’ve named what’s actually wrong.

What you’re currently doing

This is an honest inventory of your marketing activity today. What you’re doing, who owns it, what you’re spending, and what you’re not sure is working. Most owners I work with discover something they didn’t know they were doing, or didn’t realize they’d stopped doing. The guide walks you through six specific areas to look at.

What success looks like

This section asks you to describe the version of your business you actually want, in plain language. Not goals, not metrics. A real picture. The guide is clear about what to avoid here, because this is where marketing language tends to creep in and quietly take over.

What your customers are telling you

This is the section where your team comes in. The people in your company who talk to customers every day hear things you don’t, and the guide shows you how to gather that information across four specific areas. It also includes example emails you can send to make it easy for your team to participate.

A Few Questions That Come Up

How long should this take?

Plan for a few hours of your own time spread across a week or so, plus a couple of days for your team to get you what you need from them. You don’t need to do it all in one sitting.

Who should be involved from my company?

The guide tells you who I’d suggest weighs in on each section, so you don’t have to figure it out from scratch. For most of the prep work, that’s you and a few key people. For the customer intelligence piece, you’ll want input from anyone in your company who talks to customers regularly. For the Sprint itself, keep the room small. Your key decision makers and your marketing lead. The people who need clarity and can act on it.

How and when do I send my prep work to you?

Email everything to me at least four business days before our Sprint. One document, multiple files, a long email with notes pasted in. Whatever format works for you. I just need it in my inbox with enough time to read it carefully before we sit down.

What if I can’t get input from everyone on my team before the deadline?

Send what you’ve gathered. More voices is better, but I’d rather have honest input from three people than nothing because you were waiting on five. If something comes in late, you can forward it to me before we sit down.

What if I get stuck on some of the prompts?

That’s normal. Skip them and come back, or write down what you do know and flag what you don’t. Some prompts are designed to surface things you haven’t put words to yet. We can dig into those together in the Sprint.

Does what I send you need to be polished?

No. Raw notes, bullet points, forwarded emails from your team, voice memos transcribed badly. All of it works. The mess is part of what makes our session valuable.

What if I have questions while I’m working through the guide?

Email me. The prep work is part of our engagement and I’d rather hear from you than have you guess.

Before You Get Started

This prep work matters. Not because I want to give you homework. Because what you bring into our session is what we’ll build from.

Take your time with it. Be honest in it. Bring in the people who should be part of it.

Then send it over and we’ll get to work.