The 600% Lesson in Website Navigation “What if a small change to your website’s navigation could bring in 600% more leads?” That might sound like a big claim, but it happened for a building supply company we worked with. Their website had hundreds of pages, but the most important action—requesting a quote—was buried. Contractors had […]
If They Don’t “Get It” in Seconds, You’ve Lost Them Imagine you’re at a networking event. You ask someone what they do, and instead of a clear answer, they ramble for two minutes without ever getting to the point. Frustrating, right? That’s exactly what happens on a lot of websites. A visitor lands on the […]
If It’s Frustrating on a Phone, You’re Losing Business You’ve been there before. You pull up a website on your phone, looking for something simple—maybe a phone number, store hours, or a quick way to schedule an appointment. But instead of getting what you need, you’re stuck scrolling, tapping, and digging through menus, trying to […]
What if the key to landing bigger deals wasn’t your sales pitch or even your pricing? It’s easy to overlook, but your FAQ page might play a bigger role than you think. Sounds unlikely, right? But let me tell you a story that might change the way you think about those so-called “boring” frequently asked […]
What if your website could help customers take the next step—without waiting for a response? Every day, potential customers visit your website not just looking for answers, but for ways to make decisions and take action. They might need to calculate pricing, choose the right service, or figure out what information is required before moving […]
Have you ever filled out a website contact form and then… nothing? Complete silence? I have, and it’s frustrating. No confirmation. No idea if my message went through. Just that uncomfortable feeling of wondering, “Did anyone actually get this?” Now, think about your own website. Could this be happening to your potential customers? And if […]
Some businesses believe sales should handle customer education. But what about the people who aren’t ready for a sales conversation yet? Not everyone who visits your website is ready to talk to someone. Some are just starting their research, some are gathering information for someone else, and others simply want to take their time before […]
Have you been avoiding creating videos for your business? Maybe being on camera feels uncomfortable, or it just seems like too much work. I get it. But here’s the good new – it doesnt have to be fancy, hard, or expensive. Video isn’t about perfection. It’s about connection. And connection is what builds trust and […]
Sometimes, the biggest problems on a website aren’t complicated—they’re the things you simply forget to think about. If customers can’t find what they need quickly, they won’t stick around. A missing phone number, a buried contact form, or an unclear next step might seem minor, but these small details make a huge difference. When people […]
If you’ve ever debated whether to display pricing on your website, you’re not alone. Many business owners hesitate for the same reasons: These concerns make sense. Pricing often feels like a conversation best had in person—where you can explain value, customize details, and handle objections. But here’s the reality: Customers are researching long before they […]