Videos On Your Website
Have you been avoiding creating videos for your business?
Maybe being on camera feels uncomfortable, or it just seems like too much work. I get it.
But here’s the good new – it doesnt have to be fancy, hard, or expensive.
Video isn’t about perfection. It’s about connection.
And connection is what builds trust and turns visitors into customers.
When people visit your website, they want to know who you are, what you do, and why they should choose you.
A strong video doesn’t just tell them—it shows them. It makes your business feel more real, more approachable, and easier to understand.
But beyond trust, video has another advantage: it can actually save you time. Instead of answering the same questions over and over, the right video can do it for you, making your sales process smoother and your customers more confident.
So how do you make video work for your business—without overcomplicating it? Let’s break it down.
Why Video Works (Even If You Think You Don’t Need It)
Video isn’t just a trendy marketing tool—it’s one of the most effective ways to build trust, answer questions, and move customers closer to buying.
Here’s why:
- People trust what they can see. A well-done video makes your business feel more real, more human, and more credible.
- Video makes things easier to understand. If your product or service is complex, a simple video can do more than paragraphs of text ever could.
- It reduces repetitive questions. If you keep answering the same questions over and over, video can handle that for you.
- It increases conversions. Studies show that adding video to a webpage can significantly boost engagement and sales.
How Video Landed a National Contract & Transformed Customer Interactions
Example #1: The Handcrafted Pack Basket Company
A handcrafted pack basket company had a problem.
Their products were meticulously made by hand, but to the average customer, they looked just like the cheaper, mass-produced alternatives. People didn’t understand why their baskets cost more.
That changed when they decided to use video.
They created a short film that showed the detailed craftsmanship behind each basket—the hours of work, the materials, the skill that went into making every single one. They placed a QR code on hangtags that linked to the video, giving customers a way to see the story behind the product.
What happened next?
Not only did the video increase sales, but it also landed them a large contract with a national retail chain. Once buyers saw the process and understood the value, they were willing to pay the higher price.
Lesson: When people see the value, they’re more willing to buy.
Example #2: The Campground That Made Video Work for Them
A family-owned campground had a different challenge—too many phone calls with the same questions.
Because their season was limited, the owners were constantly juggling prepping the campground, helping walk-ins, and managing the phone. They had a great website, but they still spent hours answering the same questions over and over:
- What’s your cancellation policy?
- Do you allow pets?
- What’s the vibe of the campground?
So they tried something different: a video FAQ series featuring the owner and the manager.
Instead of just answering questions, they infused humor and personality—giving potential visitors a feel for the campground’s relaxed, welcoming atmosphere.
What happened?
Not only did it dramatically reduce phone calls, but something unexpected happened: When guests arrived, they already recognized the staff. Visitors would approach the manager (who was jokingly referred to as “Not the Owner” in the videos) and say, “Hey, you’re the guy from the videos!”
Lesson: Video isn’t just about information—it’s about connection. People felt comfortable and familiar with the campground before they even set foot on the property.
The Biggest Mistake? Not Using Video at All.
Most businesses don’t avoid video because they don’t see the value. They avoid it because of fear—fear of being on camera, fear of getting it wrong, or fear of it being too much work.
But here’s what you need to know: Your videos don’t need to be perfect—they just need to be useful.
If you’re feeling stuck, start simple.
Where to Start: The 7 Videos Every Business Can Use
Not sure what kind of video to create? Here are seven simple, high-impact video types that work for almost any business:
- Common Buyer Questions – Answer the top questions your customers ask before making a purchase. (Like the campground’s FAQ videos—cutting down phone calls while building connections.)
- Meet the Team/Bio Videos – Put a face to the business and build trust. (The campground’s manager became recognizable to guests before they arrived!)
- Product/Process Videos – Show what you do in a way that words can’t. (Like the pack basket company—helping justify a premium price and land a national deal.)
- Virtual Tours – Give prospects a behind-the-scenes look at your company.
- Customer Testimonials – Let happy customers tell your story for you.
- Case Studies – Demonstrate real results with real clients.
- Company Overview – Explain who you are and why you matter.
Each of these videos removes friction from the buying process by answering questions, building trust, and making your business feel more approachable.
A Simple Way To Start
If the idea of video still feels overwhelming, start with one simple action step:
Record a short, unscripted video answering one common customer question.
No fancy equipment. No script. Just a clear, honest answer to something your customers want to know.
Once you start, you’ll see how powerful video can be. And just like the pack basket company and the campground, you might be surprised at the opportunities it creates.