Prep Work for Your Clarity Sprint

What We’re Building Together

Your Clarity Sprint is designed to cut through the noise and give you sharp, confident messaging that actually works. But here’s the thing: the clearer you are about what your customers are really asking, thinking, and worrying about, the more valuable our session will be.

This prep work isn’t busywork. It’s the foundation for everything we’re going to accomplish together.

The Real Goal Here

We’re not just collecting questions. We’re reverse-engineering the conversations that matter most to your business.

By the end of our Sprint, you’ll have:

• Clear messaging that speaks directly to what your customers actually care about
• Confident answers to the questions that come up in every sales conversation
• A sharper understanding of who your best-fit customers are—and what makes them different
• Language you can actually use on your website, in conversations, and in content

Before We Meet: Your Customer Intelligence Audit

Think of this as gathering intelligence. You already know more about your customers than most businesses ever figure out. We just need to organize it strategically.

What We Need to Capture

The questions that show up everywhere:

• What hits your inbox repeatedly?
• What do people ask on sales calls before they’re ready to move forward?
• What concerns come up in customer service conversations?
• What are people asking about on social media or in reviews?

The hesitations that slow things down:

• What makes people nervous about buying from you?
• What are they unsure about regarding your process?
• What timeline or budget concerns keep coming up?
• What implementation questions do they have?

The comparisons they’re making:

• How do people talk about your competitors?
• What alternatives are they considering?
• What misconceptions do you constantly need to correct?

The pricing conversation (yes, we’re going there):

• What do people ask about cost and pricing?
• What factors affect your pricing that customers don’t understand?
• What makes your service more or less expensive?
• What do people assume about your pricing that’s wrong?

Where Does This Information Come From?

I encourage you to widen your participation and not just use your own experience. The more perspectives the better. So before our session, try to get input from everyone who talks to customers:

Here’s how to approach this:

Start with a team meeting or email. Let everyone know you’re working on improving how you communicate with customers and need their input on the questions and concerns they hear most often. Use the team guide to help everyone understand what’s needed and how they contribute.

Make it easy for people to contribute. Send them these four key areas and ask them to jot down what they hear in each one:

• Pricing & Investment – What do they ask about cost and value?
• Recurring Questions – What do customers ask repeatedly?
• Hesitations & Concerns – What makes people nervous or uncertain?
• Comparisons & Alternatives – How do they talk about other options?

Target these key roles:

• Sales team members – They hear the pre-purchase questions and objections
• Customer service staff – They know what confuses people after the sale
• Front desk or reception staff – They get the first-contact questions and concerns
• Account managers – They hear ongoing questions and see where communication breaks down
• Service technicians – They know what customers misunderstand about your process
• Anyone else with regular customer contact – Every touchpoint reveals different insights

Ask specific questions like:

• “What’s the most common question you get asked?”
• “What do customers seem confused about?”
• “What do you find yourself explaining over and over?”
• “What assumptions do customers make that are wrong?”

Remember: Each person sees different parts of the customer journey and hears different questions. A salesperson might hear “How much does this cost?” while a technician might hear “Why does this take so long?”

Both perspectives are valuable for building complete, confident messaging.

How to Think About This

Don’t filter or censor yourself. We’ll organize everything during our Sprint, but right now, we want the raw, honest reality of what people are asking and thinking.

Be specific. Instead of “people ask about pricing,” capture the actual questions: “How much does a typical project cost?” or “What’s included in that price?”

Include the uncomfortable stuff. The questions that make you sigh, the concerns that frustrate you, the misconceptions that drive you crazy—those are often the most important ones to address.

What This Means for Your Business

When we’re done, you’ll have messaging that works because it’s built on real customer intelligence. You’ll spend less time explaining and more time helping people make confident decisions. Your sales conversations will be shorter and more effective because people will come to you better informed and more qualified.

Getting Ready for Our Session

Use this page as your guide to start capturing what you know we’ll be talking about. Don’t worry about making it perfect—just get it down. Once you’ve gathered input from your team, compile everything into one document. It can be messy, it can have duplicates, it can be in any format that works for you.

** Please send me a copy of what you’ve collected at least 4 business days prior to our Clarity Sprint. **

This gives me time to review everything and come to our session with a clear understanding of the patterns and opportunities I’m seeing.

During your Clarity Sprint, we’ll dig into everything you’ve gathered to get more color, context, details, and perspective that will help us create meaningful connections and messaging.

Remember: There are going to be more questions and concerns here than you initially think, and that’s exactly what we want. The more honest and thorough you are with this prep work, the more valuable our Clarity Sprint will be.

I’ll be looking for:

• Common themes across different team members
• Gaps in how you’re currently addressing these concerns
• Opportunities to turn these insights into confident messaging
• The biggest wins we can tackle in our session

How To Show Up For The Clarity Sprint

Come ready to work. This isn’t a presentation. It’s a collaborative working session where we’ll take everything you’ve gathered and turn it into messaging you can use immediately.

What to expect:

• We’ll dig deep into your customer intelligence to understand the real concerns and patterns
• We’ll explore the context behind each question and concern to get the full picture
• I may ask hard questions or questions you haven’t been asked before to uncover new insights
• We’ll identify the gaps and opportunities in how you’re currently communicating
• I’ll gather all the details and perspective I need to create your messaging strategy

What to bring:

• Your honest perspective on what’s working and what’s not
• Openness to feedback and new ways of thinking about your messaging
• Any specific messaging challenges you want to tackle during our time together

This is where clarity begins. Let’s make it count.