Business Leaders – You Know More About Marketing Than You Think
You own a business. Or maybe you run one, or lead a key division. Either way, you’re the kind of person who takes pride in doing things right. Who stays up late thinking about how to serve customers better. Who celebrates the wins of your team as much as your own.
Every day you’re solving problems. Making decisions. Taking care of customers. And doing it all while managing employees, watching expenses, and trying to grow the business.
Marketing probably feels like one more thing on an already full plate. When someone brings it up, you might think, “I don’t really understand marketing. I’m not good at it.”
But here’s what I’ve noticed about leaders like you:
You know exactly how to take care of customers.
You’ve spent years refining your approach.
Learning what works.
Understanding their needs.
Anticipating their questions.
Delivering solutions that make their lives better.
Marketing is simply sharing that story with people who haven’t met you yet.
It’s helping potential customers understand, before they ever work with you, exactly how you’ll solve their problems.
Those skills you use every day – understanding customer needs, solving problems, delivering excellence – they’re exactly what you need to tell a compelling story. You’re not starting from scratch. You’re building on strengths you’ve already developed.
You know your business. You know your customers. You deliver excellence every day.
Your opportunity isn’t learning how to market. It’s learning how to share your story with people who need to hear it.
Let me share what I’ve learned from working with hundreds of business leaders like you:
Start with your customers. What questions do they ask you most often? What concerns do they share? What problems are you solving for them? Document these conversations – they’re pure gold for your marketing efforts.
Then look at your process. I know you’ve refined how you do things over the years. You’ve learned better ways to serve customers, found solutions to common problems, developed systems that work. Share that journey. It’s more interesting than you think, especially to someone trying to decide if they should work with you.
Here’s what most business leaders miss: What seems ordinary to you is often fascinating to others. That thing you do every day, that process you’ve mastered, that problem you solve routinely – potential customers want to understand it before they ever reach out.
Don’t get hung up on complicated marketing strategies.
Focus first on documenting and sharing:
- How you solve problems for customers
- What makes your approach different
- Why you do things the way you do them
- The results your customers see
You don’t need a big budget or fancy tools to start being effective. You just need to start sharing your story in honest, helpful ways that demonstrate your expertise.
Remember, your business isn’t just about what you sell – it’s about the unique way you solve problems and serve customers.
That’s what people want to understand before they ever meet you.
Take what you already know, what you already do well, and find ways to share it.
That’s not just marketing – that’s building trust with future customers who need what you offer.